We are all for this! Superdrug has announced that it is launching a campaign titled: Masturbation is Self-Celebration in a bid to help all of us feel more pleasure, either solo or with our partners (or both!).
The Metro shared the new campaign, noting that the retailer carried out a survey which found that 34 per cent of Brits have masturbated less during lockdown, with only 29 per cent revealing they were pleasuring themselves more.
Resident sex and relationship educator at Superdrug Alix Fox explained that this is more than likely down to the increased levels of stress and anxiety we’ve been feeling in recent months.
However, the campaign is keen to highlight the benefits of masturbation and to get more people to enjoy an orgasm, either alone or with a partner.
“Masturbation allows you to please yourself, by yourself, for yourself. It’s totally natural,” Ms Fox stated.
Climaxing can help you sleep better, reduce your stress levels and improve your body image, all of which are great reasons to experiment with your pleasure. Ms Fox recommended setting out time in your schedule for masturbation and giving yourself time when you won’t be disturbed.
Take your time and use lube to help you get in the mood, but there’s no rush and you can take your time exploring your whole body, not just the parts below the waist!
If you think it might help, invest in some adult sex toys in the UK to help you explore the sensations and reach an orgasm.
As we recently pointed out, masturbating every morning is also a top tip for improving your sex life with your significant other, so that’s yet another reason to show yourself some self-love.